Case Studies
Real results from real clients — detailed analysis of our most successful campaigns
From Empty Tables to Full House
How a Montreal Restaurant Group Increased Leads by 458%
The Challenge
A well-established Montreal restaurant group with 3 locations was struggling to attract new customers despite having excellent food and service. Their previous agency had been running generic Google Ads campaigns with poor targeting, resulting in high costs and low-quality leads. Online reservations averaged just 12 per month across all locations.
Our Strategy
- Restructured Google Ads campaigns with location-specific targeting for each restaurant
- Implemented bilingual ad copy optimized for both French and English Montreal searches
- Built dedicated landing pages with online reservation integration
- Launched a local SEO campaign targeting 'restaurant near me' searches in key Montreal neighborhoods
- Created a social media content calendar featuring behind-the-scenes chef content
The Results
Monthly Leads
Before
12
After
67
Cost Per Lead
Before
$45
After
$12
Conversion Rate
Before
1.8%
After
5.4%
Google Maps Ranking
Before
Page 2
After
#1-3
"Élan completely transformed how we attract new diners. The bilingual campaigns were a game-changer."
Scaling an E-Commerce Brand Province-Wide
How a Quebec Retailer Grew Monthly Revenue by 579%
The Challenge
A growing Quebec-based e-commerce retailer selling artisanal products was invisible in organic search results, ranking on page 3-4 for their primary keywords. They relied entirely on paid ads for traffic, making customer acquisition costs unsustainable. Their email list of 2,000 subscribers was underutilized.
Our Strategy
- Conducted comprehensive bilingual keyword research targeting French and English product searches
- Created 40+ optimized product descriptions and 12 long-form blog articles
- Built a technical SEO foundation including site speed optimization and schema markup
- Implemented automated email sequences for cart abandonment, welcome series, and post-purchase follow-up
- Developed a content marketing calendar featuring artisan stories and product guides
The Results
Organic Traffic
Before
850/mo
After
4,200/mo
Conversion Rate
Before
1.2%
After
3.8%
Monthly Revenue
Before
$4,200
After
$28,500
Email List Size
Before
2,000
After
11,500
"We finally stopped bleeding money on ads. Organic traffic now drives 70% of our revenue."
Going Viral on TikTok in Montreal
How a Beauty Brand Generated 2.1M Views in 30 Days
The Challenge
A Montreal-based beauty brand targeting 18-34 year olds had zero TikTok presence while their competitors were gaining significant traction on the platform. They had tried running TikTok ads themselves but achieved less than 10,000 views total across all campaigns, with no measurable conversions.
Our Strategy
- Developed a TikTok-native content strategy using trending formats and sounds
- Partnered with 5 Montreal micro-influencers for authentic product reviews
- Created a mix of educational skincare content and behind-the-scenes brand content
- Implemented Spark Ads to amplify top-performing organic content
- Built a conversion funnel from TikTok views to website purchases with retargeting
The Results
Total Video Views
Before
10K total
After
2.1M/month
Engagement Rate
Before
1.4%
After
12.8%
Website Traffic from TikTok
Before
~50/mo
After
3,400/mo
Monthly TikTok Revenue
Before
$0
After
$15,200
"Élan understood TikTok in a way we never could. They made our brand feel authentic, not like an ad."
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